This book rates highly with me because: 1) it's brief and to the point, 2) it treats I-Operations in the larger enterprise operations context, 3) it deals with the nuances of I-Operations in a thorough, clear manner, and 4) it's well written in manner accessible by non-IT executives as well - I can give it any reasonably IT-literate CxO to read.

The last section incorporating the "10 F's" is especially welcome and well done.

I had the pleasure of meeting Brett Johnson recently and it's always reassuring to know that an author can "walk the talk", as is the case here.

I strongly recommend this book.

In our business of providing business solutions it is imperative that we are on the cutting edge of thinking and tools in the market. I find Brett Johnson's book full of substance that is pertinent to the issues being wrestled with in business today. This book is also very accessible, with a clean writing style that makes it easy to grasp the content. Highly recommended for business leaders.

Great tool to develop a plan to apply the internet to a business.

You, as well as I, or lot of people more have heard stereotypes of Japan and its people, for sure. Maybe you use such stereotypes when talking about any topic on Japan. However, there are very good explanations for them, and I recommend you this book to know such basics.

In the first half, you'll read about Japan's history and the evolution of its society. In the second, you'll use those arguments to understand the behaviour of the groups of Japanese identified through the book.

The book set clearly two distinctions:
1. Talk about groups of Japanese, not "the Japanese," that is, don't use stereotypes.
2. Consider the time. Any argument is valid only in a certain period of time.

On that second point, the book was edited in 2001. It has arguments for 2005 or so. After that, you should look for new arguments.

The expertise gained from years of experience in Japanese advertising is supplemented with interviews and translations from Hakuhodo's think-tank newsletter on consumer mindsets. Highly recommended.

Japanese Consumer Behavior is a challenging book. There are multiple frames of reference: an analytical outsider, analyzing insiders analyzing their own culture, and changing trends within that culture. And that is just the approach. Then there is the data, relatively rapid changes across generations within a culture in response to major post-World War II, economic, gender-role, urbanizing, and, well, other real big changes. In essence there is a real fine grained analysis coupled with an analysis of the larger trends. And then there is the weird sense of dislocation, of finding "sneaker middles" in Japan bearing an almost but not quite resemblence to "yuppies" and trying to put a finger on what that "almost" but "not quite" is. The traditional anthropological road map one acquires does not apply very well to this book, hence it is an active reader book. If anyone is interested in what anthropology is going to be like in the future this is a good place to start.

Enjoy this book. Be gripped by it. Learn from it. I did all three. LEADING AT THE SPEED OF CHANGE is a different kind of business book: it almost reads like a novel. It's a riveting tale of vision, courage, and perseverance, with action guides after each chapter to nail the main points and help you be the hero of your own business story. Authors Capodagli and Jackson cheer Rick Roscitt and his maverick AT&T Solutions team as they Dream, Believe, Dare, and Do their way to phenomenal start-up success. AT&T CEO Mike Armstrong is praised for blessing and nourishing the breakaway unit, and he is also fairly and frankly assessed for re-shaping the corporation into a global communications one-stop shop, and then recently dividing it into four parts. Throughout, Capodagli and Jackson are passionate but clear-eyed observers, and masterful teachers, too. This will be no surprise to readers of their previous books THE DISNEY WAY and THE DISNEY WAY FIELDBOOK which established their business-as-show business approach. In the close, overstuffed warehouse of business books today, Capodagli and Jackson are a welcome and invigorating breath of fresh air.

In Leading at the Speed of Change, Capodagli and Jackson combine artful storytelling with hard hitting facts about AT&T and its prize division, AT&T Solutions. The book begins with a flashback to 1993, where AT&T vet Rick Roscitt had a profound vision. And from this creative burst of business energy he, and a team of 12, pioneered Solutions into a model that can potentially alter the way things are done throughout all of AT&T. In a time where AT&T bashing is the norm, it was refreshing to read this book and find a bright spot. But don't think that Capodagli and Jackson were blind to what was happening just down the road. In fact, they pay considerable attention to the impending break up, and what CEO Michael Armstrong and AT&T could have possibly done to avoid this fiasco. In this chapter, I also found that it served as a wake-up call to any business. A small organization can falter as well (or perhaps more easily) from the same mistakes made by this telecommunications behemoth. Capodagli and Jackson rely on their management consulting background to provide criticism as well as prescriptive advice, breaking things down into eight simple, but essential, categories: Vision, Values, Alliances, Acculturation, Predictable Problems, Failing Forward Fast, Quintessential Teams, and Customer Intimacy. For those of you unhappy with the status quo, from the corporate CEO to the small business owner, Leading at the Speed of Change is a must read.

Read this book. Enjoy it. Be gripped by it. Learn from it. I did all three. LEADING AT THE SPEED OF CHANGE is a different kind of business book: it almost reads like a novel. It's a riveting tale of vision, courage, and perseverence, with action guides after each chapter to nail the main points and help you be the hero of your own business story.

Authors Capodagli and Jackson cheer Rick Roscitt and his maverick AT&T Solutions team as they Dream, Believe, Dare, and Do their way to phenomenal start-up success. AT&T CEO Mike Armstrong is praised for blessing and nourishing the breakaway unit, and he is also fairly and frankly assessed for re-shaping the corporation into a global communications one-stop shop, and then recently dividing it into four parts. Throughout, Capodagli and Jackson are passionate but clear-eyed observers, and masterful teachers, too. This will be no surprise to readers of their previous books THE DISNEY WAY and THE DISNEY WAY FIELDBOOK which established their business-as-show business approach. In the close, overstuffed warehouse of business books today, Capodagli and Jackson are a welcome and invigorating breath of fresh air.

I found this book to be most helpful and thorough, I was immediately inspired to practice these useful tips and easy to intuit instructions.

I continue to use it for reference as a resource manual. I highly encourage anyone just getting interested in the concept of data mining, anyone in sales, marketing, public relations, and analytics to start with this book first. After reading this book you will have a strong foundation into data mining applications and a vivid sense of direction on how to make it work for you personally!!!!

We're just starting to look at mining the clickstream, and this is the first book I've found that cuts through the hype and really comes clean on what works and doesn't work. Good, solid techincal information, but better is their coverage of business issues. I love all of the detailed cases. Great job!

I own Berry and Linoff's first two books on data mining (Data Mining Techniques and Mastering Data Mining); they're the best, and this book lives up to their standards. All three are great for not just teaching the technical stuff, but how and when to apply it to solve problems I really face at my company.

The founder of The Natural Step has written what is partly a history of its foundation and growth, partly an explanation of the principles by which it operates and partly a guide to the future of the move towards sustainable operation. It is also partly autobiographical and gives a fascinating insight into an extraordinary career.
Of interest to those concerned with sustainability, to systems thinkers, business strategist and to the general reader who seeks to understand the underlying principles that are elsewhere so well concealed in complexity. Robèrt's genius is in two fields: the first is in revealing the easy to understand (but less easy to apply) principles that provide a guide to moving toward sustainability, and the second is in developing and applying a form of dialogue that invites people into the creative process.
The Natural Step is an international movement which provides education and support for commercial and government organizations seeking to move to sustainability. It does this by providing a framework, a process and case and other materials for assessing sustainability and developing a strategy to move towards full sustainability while maintaining or enhancing commercial viability.
It offers a proven methodology for moving toward sustainability, which is valid at every level from the global to the personal, and is applied in a way that recognizes the requirements that the business (or whatever) remain viable at every step. This book by its founder is a valuable addition to an important literature.
While the whole book is useful, Chapter 2 (Systems Thinking and Consensus), the second half of Ch. 5 on Communication tools, Chapter 6 (The System Conditions for Sustainability), and Chapter 10 (The TNS Framework) are vital to understanding the principles and their application. The metaphor of the tree and branches in chapter 2 is absolutely fundamental to understanding the approach - get away from arguing specific detail (the 'leaves') and focus on the few driving principles ('the 'trunk and branches') that drive the complexity in the leaves.
Each case study makes a particular point. If you choose only one, Ch. 11 the McDonald's case is the one to go for, but each is carefully constructed to illustrate a specific principle.

The recipient of the year 2000 Blue Planet Prize (aka the Ecology Nobel), Dr. Karl-Henrik Robert has offered the world a delightful peak at his decade-long adventure in making visible the possibility of a just and sustainable future for all. Beyond skillfully describing the beginnings of the idea of The Natural Step and its framework's scientific basis, he also shares some remarkable stories that express his deep social consciousness and longing for a world that works for everyone.

He lets the reader know, among other things, that
--his heroes are Greenpeace activisits
--participants at the World Economic Forum at Davos (to which he was invited) for the most part seemed unaware of the plight of the world's poor
--the apathy and helplessness that most people feel with regard to our global dilemma may be one of the most serious problems we face in resolving the dilemma
--the economic paradigm must change
--new business leaders may be key to shifting current mass media reluctance to cover issues of social and ecological sustainability
--and so much more!

The materials in the Appendixes are worth the price of the book itself. Invaluable in understanding the core values of The Natural Step, applying its framework, and learning how the agricultural sector (one of many, by the way, who have explored this approach to strategic planning) in Sweden arrived at consensus on developing a sustainable future, the back matter will fascinate as much as the growing pains and other stories in the main portion of this singular, thought-provoking publication.

Essential reading for anyone concerned about our common future.

Anyone who has heard Karl-Henrik Robert speak in person will want to read this personal account of the evolution of TNS to date. He writes boldly and brightly - from his heart. I enjoyed it immensely and gained further insights into how to share The Natural Step story with others. Buy it!

A great, motivating read that was both inspiring and entertaining. Witty writing kept me reading, the interview with the accountant provided crucial information that is often overlooked. A book that still applies, even after the great dot.com bust of 2000.

This book is a great resource for earning a little extra money on the side via the internet.....I'm pulling down an amazing $500 a month selling [stuff] I don't know anybody who can't use extra money. And this book makes it so easy.

Definitely a one-hour reader. This condensed version of the original manuscript is informative and enlightening. Really makes you want to stop mid-stream and go right for your computer. Congrads on this writing! A must have for all potential freelancers!

I work for a company that builds and extends enterprise applications for other companies. This book has really helped get our architecture practice in order.

The best thing about this book is that it gives a methodology for designing an architecture based upon business requirements. This transition from the problem space (needs, features, requirements, etc.) to the solution space (architecture, design, tools, etc.) is glossed over or non-existant in most patterns books as they are oriented on starting at the architecture level (or lower) instead of the business requirements.

We have found this methodology very useful for reducing project risk because we are building upon proven patterns and it has proven very useful for developing quick and concise proposals that demonstrate to our clients that we listened, understood, and have a roadmap for building their solution.

Although the IBM e-business patterns website offers much more information than this book (and it's free), the book is a great asset because it steps you through the high levels of the methodology in a more approachable way.

The patience and persistence of the authors has resulted in a text that should soon be recognized as a work of a higher order than the classic "Design Patterns - Elements of Reusable Object-Oriented Software" by Gamma, et al. Higher order here indicates a higher position in the design process.

The two works address different areas of the pattern domain, but, by addressing business leaders and solution designers, Adam's "Patterns for e-business" will have the effect of helping drive the use of patterns to all levels of the software construction process.

The pattern classifications, and the clear indication of business and IT drivers are excellent. No matter what your role, reading this work will make you a better participant in the systems design and construction process.

The authors take the time to recommend, based on your role, which chapters to read, and it which order. My suggestion -- read them all, front to back.

As someone who loves learning, I was especially drawn to the Composite patterns and discussions regarding the use of packages to provide the implementation of many parts of some patterns.

Prior to the publication of this work, I attended Mr. Adams presentation on patterns and later used the Patterns Development Kit (PDK) that supports the patterns. The session was great; I felt more of an architect/designer and builder than on any project or engagement.

The authors have made a great contribution to systems development by cataloging years of knowledge in a way that helps practitioners make sound design decisions.

Adams, Gamma, and Booch/Rumbaugh are names to remember.

This is a highly readable book with a much needed holistic view of e-business.

Anyone who has, or is, establishing enterprise architectural standards ought to consider this approach to layering assets i.e patterns.

The book introduces a real insight into reuse! I have read "Objects, Components and Frameworks with UML" (The Catalysis Approach) by Desmond D'Souza/Alan Wills and "Software Reuse" by Ivar Jacobson/Martin Griss/Patrik Jonsson. I struggled with both these books to abstract the basic concepts of software reuse. "Patterns for e-business" helped enormously.

If, like me, time is at a premium but you really need to understand a strategy for reuse...then read this book!

The author has a unique ability to explain PKI (Public Key Infrastructure) in a way that is detailed and clear. PKI is a very complex topic and requires a knowledge of many other fieds including technology and security to even begin. It is beyond the grasp of the average Internet user today. After reading many other PKI books and doing hours of research on the Internet regarding PKI, I had been able to piece together the processes and basics on PKI. But after only reading the first 2 chapters of this book, I felt I understood concepts better than any other source.

The only criticism I have is that the author uses too much levity in explaining his points. The jokes are not that funny but unfortunately they keep coming.

This is a great book for those fairly new to PKI. I needed to find out about PKI quickly, and this book explained it in clear terms. It begins by explaining encryption techniques and algorithms, and you don't have to have PhD in mathematics to understand it. Then it introduces PKI in logical pieces and concepts. Each chapter builds on the previous chapter, so it is really easy to understand. It shows how various applications can use PKI (SSL, SMIME, etc) as well as how a PKI can be implemented.

If you are new to PKI and need to get a handle on it quickly, then I highly recommend reading this book. It is well worth the money.

I've read quite a few books on PKI now, one of the best being Schneier's Secrets and Lies, which is fairly negative on the technology over all, and appropriately so.

This book is a good deal more positive on the technology, but is not pollyanna. I think that Schneier realizes that the technology is a helpful tool, though it does not solve the human engineering problems that need o be solved to implement "real" security. This book helps you understand how to do that, and gives you a feel for where the bodies are buried.

The biggest skeleton in PKI's closed has always been authentication, which PKI does not solve, but vendors would have you believe it does. This is the first book by from a PKI house that lays those cards on the table. OF course, RSA *does* make most of its dough from selling securIDs...

But I think this one is a keeper.

Excellent and interesting, not stuffy at all. Easy to follow with practice lessons at the end of every chapter. Good essential information for the beginner investor, not just for online traders. Covers the "how-to's" of analyzing stocks and mutual funds to add to your portfolio put in easy to understand and fun terms. By: Ellen Hochman

This is a very detailed book which covers all aspects on online investing. Most people can skip chapter 1 which shows basic Internet browsing and navigation. The rest of the book shows web pages you can look at. I like this book because the authors highlight and explain the different parts of each of the web pages. At 400 pages, this book is short enough so that you won't get bored and long enough that the author just don't explain a concept in a sentence or a paragraph. The authors give enough detail so that you can understand and profit.

"Teach Yourself Investing Online", by Thomas S. Gray and Claire Mencke, is the ideal book for online investors, both novices and old-timers. The information is easy to understand, easy to read, and very interactive. There are sites to visit, quizzes and worksheets to fill out, and pages and pages of screenshots and sidebars and intriguing reading. This book can be used for quick reference or for straight-forward research. Very up-to-date and needed in this fast-paced Internet world, with online catalogs and stock trading sites, this book is your manual to succeed in this day in age. The book covers such subjects as stock quotes to saving for your child's college fund to shopping online. I was clueless and, frankly, frightened of the stock market and Internet investments before I peeked at these pages -- now I'm hooked, making extra money, and learning how to budget my finances. This book is for young and old investors alike, and it's easy to follow, with clear language and straight-forward visuals. It was obvious to me that these authors know what they're talking about. A must! If you think you could never make it in this busy online investing economy, you need this book! If you think you know all there is to know, you need this book! Finally, I read something I needed so much!

This is a really good book for someone who wants to learn, and understand with ease the signals to look for and the reasons behind them. Very informative - very easy to read - Not a technical book but an easy book on a technical subject. ... The book seems very relevant to real issues. A very good read for a novice - It takes a complex subject and describes technical methods in easy to understand and digestable formats - the humour makes it more real aswell.

Another plus point about the book is that as I read it it didnt attempt to put me off. I find many books spend their efforts warning you off - this book warns yet warms and gives you confidence in what you think you learn.

If you were trading profitable would you read books about online trading?

So if you are interested in buying books about this topic then we can suggest that you're a beginning or a losing trader. As a beginner I'd prefer reading another book which focuses on the basics (like Elder's classic "Trading for a Living"). If you are in the markets for several months already and you think you might belong to the 90% losing traders then this book is for you. For all the Dollars lost in the markets you'd be stupid to save your cash on this book. I've read many great books about trading online. And this one belongs to my favorite. No book will make you trade profitably and no book is a substistute for experience. But some books including this one will help you make big steps forward.

Many books I've read about online or day trading were written by Nasdaq market makers. All in all they were all telling you the same about cutting losses etc. What makes this one outstanding is the use of those cunning and witty metaphors by the authors. I remember my first major loss, I was almost crying and doubting my existence. But when I read the very first pages of this book which were covering just my mischief I burst out laughing. One might think the author's trying to insult or making fun of the trading crowd out there calling us "stupids" or "schmoes". But he's not. He experienced the same I did. And many of you were experiencing severe losses too.

Losing is a learning process. Why crying about your losses when you can laugh and get your lessons by just reading this book. You really should do. -- Five Stars!!

Great book. If only I had read this book six months ago. His four rules of trading provide a foundation which wealth can be built upon. I have read this book several times and consider it the best source of infomation on the realities of real world investing.